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Sugar Donut Releases Interesting Music Video


[by Sora Ghim] Three years after disbanding, South Korean band Sugar Donut returns with new EP album ‘DOUBLE MINUS.’ The band’s music video for song ‘Beautiful Life’ is garnering attention for its unique concept.

‘DOUBLE MINUS’ has Sugar Donut’s one-of-a-kind sound made into a comfortable and mild music. The album contains 5 tracks total.

‘Beautiful Life’ is the title song and the music video was produced and directed by Sugar Donut’s leader. The video was taken in one-take with him directing everything from pre-imaging to the final cut. A total of 20 iPads were used and needed to be placed in the exact position with the precise timing. Each staff member had a part in the filming, finally getting it perfect after 134 takes. Filming lasted until dawn and the completion of the video brought immense happiness on set.

Meanwhile, Sugar Donut released its new album and music video on November 11 at 11 AM KST. (photo by ROXTA MUZIK & LIVE)


Contact: news@bntnews.co.uk

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Write: 2014-11-11 15:42:30 / Update: 2014-11-11 16:45:35

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