The Rebellion of Leggings ‘With Reasons’

[by Yu Jung] There shouldn’t be any Korean woman who does not own a single pair of leggings. However, it took quite a long time for the leggings fashion to settle down in Korea.

Leggings first appeared to the public when a few fashionista celebrities started wearing them. In particular, those in their 20s and 30s started finding more leggings because can reveal their leg line and show sexiness by wearing them.

The leggings market has settled down in most distribution channels and its sales curve has been showing a steep upward movement. From various brands to a legwear product, its sales have increased every year and the market size is expanding more and more.

Why do leggings continue to draw popularity more and more? The leggings fever experienced a rising effect when miniskirts were popular in 2006. Leggings, which used to be considered as winter season items to keep out the cold in winter, started to get more popular as stars wore them one by one even in the hot and humid summer.

Leggings have become a must-have item among young women, as they allow women to give off their sexy charms by emphasizing their body lines without excessive revealing. Especially, leggings are used frequently because they can be worn in layers like pants or stockings on any clothes.

Besides, leggings also help women create different styles at low costs, thus being loved by many. There are more women who choose a top to match with the leggings they want to wear, beyond choosing a top first and matching it with leggings.

The soaring popularity of leggings was thanks to the influence of girl groups. As 2NE1, 4minute, and other girl groups who show off their sexy charisma by wearing leggings as their stage outfits, the awareness of changing the colors and materials have also become more liberal and open-minded.

As leggings have become major fashion items and not season-sensitive, there have been many changes in the colors, materials, and designs. While monotonous, plain leggings were popular in the past, a bit stronger colors and eccentric details stand out more these days. The design has also escaped from the existing simple and basic style.

The stronger trend among these is the addition of designs. The leggings presented by 'BLJ Leggings' gave many changes to details along with the diversity of colors. For example, cleated leggings match well and stably for a rock-chic look. In addition, 'BLJ Leggings' also provides knit leggings and ankle socks in various styles, so let's try wearing them. (photo by: BLJ Leggings, bntnews DB)


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Write: 2014-11-21 14:15:55 / Update: -1-11-30 00:00:00

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