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Double Your Happiness! ‘Beauty Campaign’ For The Year End

[by Kim Heeyoung] Among numerous companies, those brands that are practical and lay a stress on the communication with customers are loved by consumers for a long time.

Those beauty brands take up innovative challenges based on their excellent product quality, plans and execute programs by broadening the interest in the entire society as well as the hearts of the users of their products. Let’s focus on the unique events of those beauty brands that plan each campaign.

EVENT 1. ‘Green Christmas Campaign’ By Innisfree

Innisfree, a company that presents a new paradigm to the beauty industry, implements the Happiness Sharing Green Christmas Campaign with a slogan saying ‘Make, Enjoy, and Share.’ If you purchase a limited edition product, you can purchase a block kit for two thousand won, of which one thousand won is donated.

If you do not purchase a limited product, you can purchase the block kit for eight thousand won, of which one thousand won is donated. The donations will be used for the campaign of Save the Children named ‘Protect the Play ground’ for building playgrounds in rural areas.  

You can buy needed products, obtain the fun through the block, and even provide a space for playing and cultural activities for children. Thus, it is expected to attract a number of participants.

EVENT 2. Mary Kay ‘Pink Dream Library’

Mary Kay is building libraries for children through the Pink Dream Support Program Campaign every year. This year, Mary Kay supports libraries by accumulating a part of revenues from sales of ‘Nourishine Plus Lip Gloss Create Change,’ which is a product of its brand.

Currently, the Pink Dream Library is established and operated in 30 places in South Korea, and another library is planned to be established by the end of 2015. Mary Kay is also supporting libraries and book purchases for children’s welfare facilities in poor areas.  

EVENT 3. Benefit ‘Bling Bling Party Make-Up’  

Benefit holds an event called ‘Holiday Bling Bling Party Make-Up’ for the holiday seasons at the year end. It is held in all stores of the company in South Korea, and you can receive the makeup service free of charge with only a prior reservation even if you do not purchase any product

You can receive a color point makeup using representative products of Benefit including blusher, tint, tint balm, and eyeliner. You can also experience a bling brow service to attach Swarovski crystals around your eyes. It takes about 30 minutes, and you can try the makeup by using the products included in the Benefit Holiday Collection.

(photo by Innisfree, Mary Kay, Benefit, bntnews DB)

Contact: news@bntnews.co.uk

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Write: 2015-12-17 21:21:36 / Update: -1-11-30 00:00:00

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