Double Your Happiness! ‘Beauty Campaign’ For The Year End
Kim Heeyoung] Among numerous companies, those brands that are practical
and lay a stress on the communication with customers are loved by
consumers for a long time.
Those beauty brands take up
innovative challenges based on their excellent product quality, plans
and execute programs by broadening the interest in the entire society as
well as the hearts of the users of their products. Let’s focus on the
unique events of those beauty brands that plan each campaign.
EVENT 1. ‘Green Christmas Campaign’ By Innisfree
a company that presents a new paradigm to the beauty industry,
implements the Happiness Sharing Green Christmas Campaign with a slogan
saying ‘Make, Enjoy, and Share.’ If you purchase a limited edition
product, you can purchase a block kit for two thousand won, of which one
thousand won is donated.
If you do not purchase a limited
product, you can purchase the block kit for eight thousand won, of which
one thousand won is donated. The donations will be used for the
campaign of Save the Children named ‘Protect the Play ground’ for
building playgrounds in rural areas.
You can buy needed
products, obtain the fun through the block, and even provide a space for
playing and cultural activities for children. Thus, it is expected to
attract a number of participants.
EVENT 2. Mary Kay ‘Pink Dream Library’
Kay is building libraries for children through the Pink Dream Support
Program Campaign every year. This year, Mary Kay supports libraries by
accumulating a part of revenues from sales of ‘Nourishine Plus Lip Gloss
Create Change,’ which is a product of its brand.
Pink Dream Library is established and operated in 30 places in South
Korea, and another library is planned to be established by the end of
2015. Mary Kay is also supporting libraries and book purchases for
children’s welfare facilities in poor areas.
EVENT 3. Benefit ‘Bling Bling Party Make-Up’
holds an event called ‘Holiday Bling Bling Party Make-Up’ for the
holiday seasons at the year end. It is held in all stores of the company
in South Korea, and you can receive the makeup service free of charge
with only a prior reservation even if you do not purchase any product
can receive a color point makeup using representative products of
Benefit including blusher, tint, tint balm, and eyeliner. You can also
experience a bling brow service to attach Swarovski crystals around your
eyes. It takes about 30 minutes, and you can try the makeup by using
the products included in the Benefit Holiday Collection.
(photo by Innisfree, Mary Kay, Benefit, bntnews DB)
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Write: 2015-12-17 21:21:36 / Update: -1-11-30 00:00:00
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