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Hot Celebrities Are Taking over Chicken Brands’ Commercials


[by Oh Eun Sun] The chicken industry is known for adopting the ad model that suits the trend, there is a saying “A hot celebrity is a chicken advertising model”. There are models of various career groups such as actors, idol singers, and professional models. BBQ chose Lee Jong Suk and Suzy as their spokesperson for 2016 and chose the group BTS in 2017.

Pelicana chose Park Bo Gum and Dong Hwi, the heros of tvN drama 'Reply 1988’ as their spokesperson. Park Bo Gum has produced synergy effect with good result in all dramas and entertainment shows he has appeared after the drama.

Roasted chicken brand, Goobne chicken is loved by introducing the model idol group EXO as their Spokesperson. The especially made a topic when EXO sang the CM Song of 'Goobne-volcano' in the commercial. They continue to make active marketing efforts by providing 2017 EXO calendars.


When ‘Han Ryu’ (Korean Wave) stars are hired as a spokesperson, it helps not only the domestic marketing, but have advancement in overseas as well.

BBQ currently operates more than 500 stores in 57 countries around the world. Particularly in the Middle East, they altered the materials that is banned in Islam, and it has been accredited by Halal and has entered Islamic countries. In addition, they reflected the strict culture of Muslim culture of gender separation and created family and women only seats in the store.

The first company to create Korean seasoned chicken, Pelicana is loved in America. Unlike American franchise companies, which have only a few menus such as Fried and Crispy, Pelicana introduced a variety of menus including chicken, spicy spices, and garlic. In addition, yellow cheese powder and camembert cheese powder was introduced to pour over the Korean fried chicken, to suit American taste.


Lastly, Goobne Chicken started its business in Hong Kong in November 2014 and has established itself as a chicken brand in China, raising 350 million won in monthly sales at Tsim Sha Tsui. In particular, Tsim Sha Tsui store was marketed through actual word-of-mouth by satisfied customers voluntarily uploading their reviews on Social Media thus making it a ‘Must-Visit’ restaurant.

It is recommended as a date spot and started to be perceived as the chicken brand for cute and pretty women, making it hugely popular among the ladies in their 20’s. Also, it is a must to eat Goobne Chicken, it you are an EXO fan in China.

In addition, they made the chicken crispier by using 100% Korean rice powder on all tenderized chicken and kept the calories low by roasting in the oven.

On the other hand, the Goobne Chicken is in operation in Tsim Sha Tsui in Hong Kong, Wanda Shopping Mall in Panyu, China and Macao Branches. A new branch will open on January 18 in Suzhou.

Suzhou Store Address: 昆山开发区衡山路58号弥敦城购物中心1F层B1010号 (photo by Goobne Chicken, Pelicana, BBQ, bntnews DB)


Contact: news@bntnews.co.uk

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Write: 2017-01-12 11:51:48 / Update: 2017-01-12 14:27:02

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