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World beauty Song Hye kyo becomes model for water brand


[by Cho Suyoun] Korea’s top actress Song Hye kyo became a model for water brand Icis 8.0.

Lotte Chilsung drink brand recently released new advertising cuts of its water bottle Icis 8.0. For new advertising, the brand cast Korea’s most beloved actress Song Hye kyo and appealed the strengths of water through Song’s healthy beauty.

In this advertising, Icis 8.0 emphasized ‘pink light energy’ as healthy people have pinkish color under eyes, on cheek, nails and lips. They focused to deliver a message of feeling healthy and energetic with just a cup of water. The associates of the brand believed that Song Hye kyo could represent this image at the most and be the standard of choosing water for consumers so they selected the actress for a new model position.

The new advertising of Icis 8.0 is now aired on TV screen and the brand hopes to communicate with consumers through various promotional events in near future. Meanwhile, Song Hye kyo’s most recent film ‘The Grandmaster’ is now released in Korea. (photo by Lotte Chilsung) 

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Write: 2013-08-27 11:10:15 / Update: 2013-08-27 12:04:30

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