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Pledis Embarks on Entering Chinese Market with YUEHUA

[by Chloe Yun] Korean star agency, Pledis buckled down to entertainment market in China, ready to captivate hearts of Chinese fans. 
Pledis, widely known as the agency of After School, Son Dam Bi, and NU’EST, officially announced its collaboration project with Chinese entertainment agency, YUEHUA Entertainment. 
YUEHUA is one of the biggest entertainment group that works for top Chinese stars including Han Kyung of Super Junior, Hwang Jung, Ah Doom, Ah Woo Gi, and Ah Ran. Moreover, it is the only Chinese entertainment company that runs a branch office in Korea.  

On November 11 Pleis and YUEHUA held a press conference in Beijing and revealed their collaboration project, ‘Stars Meet Stars, God-Given Relationship.’ On that day, Son Dam Bi, After School, NU’EST, Han Kyung, An Woo Gi, Ah Ran and more stars attended as a representative of the two parties. 

A hundred of local media including TV, newspaper, and online news press, flocked to the conference, proving local media’s huge interest in the two agencies’ global collaboration. 

Moreover, Pledis and YUEHUA’s first collaboration group NU’EST-M made an official debut. The group made a special performance with Chinese version of NU’EST’s hit song ‘Sleep Talking.’ Local medial highly appreciated the group’s potential and expected its big success in China. 
President of Pledis, Jung Hae Chang said, “Pledis and YUEHUA will continue on discovering and developing Korean and Chinese music as global contents. Moreover, we will build a strong and strategic base and carry forward global business that leads the development of global music industry.”

Meanwhile, Son Dam Bi, After School, and NU’EST-M is still in China and will continue on local promotion. (photo by Pledis)

contact: news@bntnews.co.uk

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Write: 2013-11-12 16:15:25 / Update: 2013-11-12 00:00:00

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